Country & Western….& Surf.

Posted: January 23rd, 2012 | Author: admin | Filed under: Uncategorized | Tags: , , | No Comments »

John Karl - Sponsord Musician

John Karl - Sponsord Musician

John Karl is the next big thing, with the right attitude, music, and performance style. He can get wild and pull out a tear-jerker right behind it. He knows what the fans want and he gives it to them. Growing up in Niskayuna, N.Y., John has loved music all of his life and began singing at a young age. After high school he studied Graphic Design, was part of a professional water-ski team called the Coors Light U.S. Water-ski Show Team where he produced and performed the show and was a local Club DJ. While singing at a ski team function, a local funder made him an offer he could not refuse and helped him go to Nashville.


What do the Pro’s do when there are no waves?

Posted: January 10th, 2012 | Author: admin | Filed under: Uncategorized | Tags: , , , , , , | No Comments »

The Lads with their latest designs.

The Lads with their latest designs.

They find a computer and start designing their next pair of Era Custom Board Shorts. These just shipped to Hawaii and were well received!


Da Hui Back Door Shootout!

Posted: January 10th, 2012 | Author: admin | Filed under: Uncategorized | Tags: , , | No Comments »

Dane Gudauskas. Photo Neil Miyake

Dane Gudauskas. Photo Neil Miyake

What a shot! Rocking his own designed “Custom” Era Board Shorts from Shortomatic.com.


Happy New Year! From Shortomatic.com - USA.

Posted: December 27th, 2011 | Author: admin | Filed under: Uncategorized | Tags: , , , | No Comments »

Red, White & Blue - Made in the USA!

Red, White & Blue - Made in the USA!

Kinimatic.com revs up for it’s launch early 2012…..


Our Trophies arrive….

Posted: December 8th, 2011 | Author: admin | Filed under: Uncategorized | Tags: , , , | No Comments »

11lbs of Trophy

11lbs of Trophy

…..looking infinitely better with the colorful reflection of my own collection of Vans-Shortomatic boardies.


Pipeline up to 20ft!

Posted: December 8th, 2011 | Author: admin | Filed under: Uncategorized | Tags: , , , | No Comments »

Tanner in te Pipeline

Tune in right now to watch Tanner battling it out in a HUGE scary swell…having already broken one board and been pounded twice, he’s still going….his Vans/Shortomatics still in one piece.


Maui and Sons

Posted: December 7th, 2011 | Author: admin | Filed under: Uncategorized | Tags: , , , , | No Comments »

The iconic "Cookie" logo

Just had a great meeting with Jim Demet; President of Maui and Sons. It was a great insight to a classic 80-90’s brand that has changed very little from it’s roots in neon and Shark inspired products, but nonetheless still goes from strength to strength globally which is certainly inspiring.


Solspot - Checkout the beach in HD now!

Posted: December 7th, 2011 | Author: admin | Filed under: Uncategorized | Tags: , , , , | No Comments »

Solspot Custom Fabric

Solspot Custom Fabric

Solspot.com’s free, custom made surf, snow, and weather forecasts simplify the complex nature of oceanography and meteorology in a way that helps users understand and plan their pursuits.

Aron North from Solspot recently wrote a generous piece on Shortomatic and in return we had our Studio create this step ‘n’ repeat fabric….which turned into an awesome block.


Riding The Wave.

Posted: December 7th, 2011 | Author: admin | Filed under: Uncategorized | Tags: , , | No Comments »

Shortomatic Icon Explosion!

Shortomatic Icon Explosion!

First sale from the Shortomatic Design Team’s collection of Brand inspired fabrics. The more observant will notice that the design is based on a disassembled Shortomatic logo….the waves having broken out of the roundel. This design is available for special order in ANY colorway.


Great Dane.

Posted: December 1st, 2011 | Author: admin | Filed under: Uncategorized | Tags: , , , , | No Comments »

Dane Gudauskas - Heat 10 Winner

Fresh out of the water - Dane kills Heat 10 on a BIG day in Hawaii with 10-12ft waves. His Era Customs still in one piece after very brutal conditions at Haileiwa.